Clickstream/Click Path analysis

Clickstream analysis is a type of study that focuses on tracking consumers’ activities as they engage with a product. It is literally the map of the user journey.

Clickstream analysis is useful in e-commerce and ad-click business models. By tracking where and what the user clicks, we could learn more about how they navigate the site.

Which tools to use

Google Analytics is a fantastic tool that gives far more information than any designer could ever require. It is, to some extent, free.

Consider utilizing Firebase for mobile apps.

Mixpanel is a data-interpretation-focused tool. Some features are available for free.